Sprout x Berlin Fashion Show Recap

Sprout Patterns Creative Director Caroline gives us the low down about the fashion show in Berlin that happened on September 7th at the Spoonflower European headquarters.


Ok, TRUTH? I now have a new appreciation for all runway shows. Let me tell you a secret – it’s A LOT of WORK! Is it fun? YES YES YES! But the coordination, the hair, makeup, models – it’s just a huge puzzle that you seem to be putting together on the fly, even if you’ve organized and rehearsed!

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Yes, that’s me, doing hair for the show, THANK GOODNESS for hairspray!

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Essentials – makeup, hairspray and chocolate – not pictured.

Since this is a “behind the scenes” look at the show, I wanted to also share how beautiful our models were without any special hair or makeup – naturally gorgeous!

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Jasmine and Martha – natural beauties!

We had a lot of help from the Spoonflower office dog, Ben. He made sure everyone got their daily dose of snuggles, petting, and canine slobber.

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Ben says all that snuggling is hard work!

I also got to meet with some of the designers before the show, like Mele de la Yglesia. I can honestly say that I’ve never seen anyone so excited about seeing their art on fabric. I loved Mele’s enthusiasm and it was AMAZING to share in her pure joy!

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Mele trying on a Kielo dress with her design

One of the BEST things about this show was that we hired a professional photographer, Benni Janzen. He is AMAZING, and sweet and super easy to work with. Seriously, if you’re in Europe and need a photographer, HIRE HIM! But of course, since I’m stubborn, I had to take my own iPhone photos, like these:

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Juliana models for Benni and Sophie tries on her Inari dress.

I think the models had a good time and made some new friends. They were all a lot of fun and made me wish I could stay in Berlin longer to hang out with them!

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Martha has some serious attitude – LOVE IT!

We held the show at the Spoonflower office in Berlin – which is in a really cool industrial section of Neukรถlln. The room we used has great light, but we rigged up some LED’s since the event was at night. Here’s the space BEFORE the magic happened. ;o)

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The other thing about having a photographer is that they sometimes catch you at certain “moments” like me absolutely FAWNING over designer Cristรณbal Schmal. Not too obvious at all, RIGHT? HAHAHA!!!

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I hope his GF doesn’t see this photo! ;o)

Then the magic started happening. Pablo forgot that he was shy and rocked the runway.

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Laura from Named Clothing remembered that she got up at 4am to fly to Berlin and see the show. THANK YOU for coming all that way, Saara and Laura!!!

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I got to meet some very cool German bloggers and patternmakers and talked to them about Spoonflower and Sprout.

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The show was so much fun and I LOVED meeting everyone! I wore a Named Kielo Dress I’d sewn by designer Alexandra Bordallo of Spain. Little did I know that everyone was going to wear their favorite Kielo! Model Juliana won the battle (I’m totally serious, there was almost a fight!) over the show sample from Pete Corrie, then Laura and Saara wore the Kielos they’d ordered from Sprout. This is definitely one of my favorite photos from the show, and no we’re not terribly short, Juliana was just rocking monster heels.

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And the Kielo prize goes to…..

In conclusion: Berlin was awesome. The fashion show KICKED ASS. All I want to know is when the next one will be. Someone want to volunteer their city? LET ME KNOW! ;o) Tschuss!

p.s. If you saw a dress / shirt / top you liked, it’s probably here on Sprout.

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